Resources Library by ANA

Coffee mavens and the global search for the ultimate experience

This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roberto Cappuccio, Peter Kenny

Company: Colmar Brunton

March 20, 2011

Phoenix and the power of garbage

This presentation examines 'info trash' information from qualitative research which is dismissed as irrelevant to the objectives. Looking at serendipitous discoveries in medicine, and the theory of memetics, the presenters argue that info trash is of...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Paul Robert Thomas, Angela Giebner, Ayobamidele Gnädig

Company: Happy Thinking People

November 18, 2010

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Thomas Methner

Company: ISM GLOBAL DYNAMICS GmbH

September 15, 2010

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lee Ryan, Jennifer Picard, Tom Ewing

Company: KANTAR TNS Malaysia

September 15, 2010

Living in and adapting to a culture of exposure

In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Anita Black, Mitra Martin, Jon McNeill

Company: Hall & Partners

November 20, 2008

Anticipation marketing

When the Apple Store opened in Sydney recently, eager patrons queued in the cold to be among the first to claim this iconic brand experience. When Grand Theft Auto 4 was launched, Ebay demand was already at a record high before the first products...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Ellen Baron, Paul Merrell, Kristin Hickey

Company: Ruby Cha Cha

November 20, 2008

If 'We' not 'I'...Then what?

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...

Catalogue: Congress 2007: Excellence

Author: Mark Earls

September 19, 2007

Learnings from an advanced market Korean trends and technology

Digital technology is growing at an explosive pace, and today, the penetration rate of mobile communication devices, and the carriers' revenue generated from voice calls, has reached a saturation point.Currently, mobile phones have been forced to...

Catalogue: Telecom 2006

Author: Jin-Kook Kim

October 8, 2006

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006